Facebook is all set to start hosting content from other publishers as early as this month. As reported by Wall Street Journal, this move is to persuade publishers to distribute content through social networking sites more than ever.
The server will let publishers keep all revenue they earn from certain ads, increasing publishing speed. The initiative is called “Instant Article,” and publishers set to begin adapting to it are The New York Times, Buzzfeed and National Geographic.
The new move will be effective for mobile platforming, and the articles that used to take a lot of time to load will be loaded quickly to keep users away from frustration.
Facebook is going to change its revenue-sharing model to make publishers more interested on the new venture. Publishers are a bit skeptical about the new offering, though. The recent moves that Facebook made to personalize the news feed can go against them. Instant Article can make a difference, but how much difference? It is not known yet.
It is possible that readers will not go to the publisher’s website to read the article. It is possible to miss out on reader’s statistics, and it can also be difficult to understand what topic is liked the most.
The hosting, though, may bind publishers closer to social networking websites.