The long wait for Apple Inc to finally unveil its own smartwatch, believed to be called iWatch, is bound to continue. There is no word yet if the giant US technology firm would soon venture into that sector. But for now, its Asian rivals are taking their time to launch their own smartwatches.
Another one joins the fray. This time, it is China’s Huawei Technologies. The Shenzen-based technology company has recently announced plans to join that bandwagon. It is set to launch its own smartwatch during the upcoming Mobile World Congress to be held in Barcelona on February 24 to February 27.
Huawei in the market
It should be noted that over the last few years, Huawei has been very aggressive in trying to make its own mark into the global consumer market. Last month, during the Consumer Electronics Show held in Las Vegas, Nevada, the company showcased its first ever videogame console, which it calls the Tron. This device would start selling in its home base in China in the next quarter.
Huawei is slowly making a name as a consumer brand. Across the industry, it is better known as a supplier of telecom-networking equipment. Back in its home base in China and in a number of emerging markets, it has been popular as a major smartphone vendor.
In 2013, Huawei was the third biggest smartphone supplier, based on the data of shipment compiled by IDC. It trailed behind the industry giants Samsung Electronics and Apple Inc.
The market for smartwatches
Smartwatches are not new products. Over the past several years, the category has already been widely recognized especially when Samsung launched its own Galaxy Gear in September. Before that, Sony and another US startup called Pebble were already offering wristwatch-like smart devices that could possibly connect with handsets through the Bluetooth wireless technology.
But as the analysts assert, the market for smartwatches is yet to really take off. That is because they think that many consumers these days don’t see the need for such smartwatches because they are mostly satisfied with how their smartphones are functional.
Meanwhile, Huawei is not the only Chinese telecom gear maker to enter the wearable device market. Another company called ZTE, which also actively sells smartphones, announced last November that it would launch its own smartwatch product in the second quarter of 2014.