Helio, the decade-old mobile carrier that provides data-centric plans to a young tech-savvy crowd but was not successful, is back again. This time, the rate is cheaper than ever, fixed at $29 for 30 days.
According to the Helio website, the company is providing unlimited plans for users – talk, data and text – for just $29. The only catch is that data speed is limited to 128 kbps. The plan is inclusive of taxes and as the company mentions, there is no hidden cost.
The company has also announced that the first month is free for users. There is also a promise to provide free domestic roaming. Though it is claimed that the service is going to be better than Virgin Mobile and Boost, time will surely tell how it goes.
Helio was quite known in 2006 but it was not as successful as it was expected to be. The company was set up by SK Telecom and EarthLink, but it was merged with Virgin Mobile USA in 2008. The Virgin Mobile merged with Sprint network in 2010, and Helio was ceased.
This time, Helio will be under the control of South Korean firm UBI Telecom. The carrier specially targets Korean-speaking Americans and those who want to reduce their phone bills to a minimum level. The company has offered a bring-your-own-device program and also has some handsets to offer. Samsung Galaxy S4 is one of those devices offered by the company.
As far as cheap service is concerned, Helio is going to have some solid competitors, too. Google Project Fi allows users to pay only for the data used. Google started sending the invitation for Project Fi in May and it is expected to be launching quite soon.