To most people, Google has been synonymous to the Internet. Everyone we go online to look for something or do something, Google has always been the go-to website for Internet searches. Who would have thought that this tiny Internet search company established 18 years ago will blow up and become the biggest search engine. So big, in fact, that it is not being fined for $2.7 billion for misconduct its own search result algorithm.
According to Bloomberg, the European Union has fined Google based on merits that it controlled the results of online searches that favored its own products and affiliates. In the said report, when a someone uses the search engine to look for a product, the first page is populated by Google’s own products as well as from its affiliates. In contrast, products from small and big shopping websites suffer as their results are posted on page four of the search engine.
This $2.7 billion fine is the result of a seven-year investigation that looked at around 5.2TB of data. Apart from the fine, the EU also asked Google to correct its ways in its treatment of other companies. The European Union has given the company 90 days to comply with its demands. Failure to do so will result in more fines in the form of five percent of revenue per day starting on day one of non-compliance.
It is not only Google’s shopping search results that is in danger from the EU investigation. According to market reports, Google’s AdSense and the Android mobile-phone software for online advertising are also in question. In addition to these, the EU might also look into other Google services like Google Maps, where regulators have also received complaints from various travel and restaurant reviews. These services might also be investigated and be the basis of more EU fines.