It has already been years since smartphones and tablets gained popularity and started replacing desktops. Earlier, there were only desktops, due to which webpages till today are designed for bigger screens and heavier systems. But as smartphones and tablets take over, companies are looking for ways to adapt to this new technology.
The way people access information on smaller devices is different than the way they used to access the same information on desktops. Google has figured out a way to make people stay on webpages they are visiting by cutting down the time each page takes to load. The web pages incorporating this new system are known as “Accelerated Mobiles Pages.”
“Publishers around the world use the mobile web to reach these readers, but the experience can often leave a lot to be desired. Every time a webpage takes too long to load, they lose a reader—and the opportunity to earn revenue through advertising or subscriptions. That’s because advertisers on these websites have a hard time getting consumers to pay attention to their ads when the pages load so slowly that people abandon them entirely.”
Explaining AMP further, Google mentioned that this project relies on AMP HTML, an open framework which is “built entirely out of existing web technologies.” How does this help? This allows websites to build light webpages that load within a few seconds. Hopefully, this technology will be taken one step further.