After it changed its name, Google has introduced a new logo. The sans-serif four-colored logo unveiled on Tuesday comes as the company’s biggest redesign since 1999, when it settled on its four colors and cleaned up the lettering.
The new design would feature on all its products, Google said. The homepage shows an animation that wipes away the old logo and writes the new one. Additionally, the company also redesigned its small ‘g’ logo that could be seen on browser tabs into an uppercase ‘G’ featuring all of the four colors – blue, green, yellow and red. Four dots, each one bearing a Google color, will be seen when a task is being performed. Moreover, the ‘e’ in the company’s name is a little tilted.
In a blogpost, Google wrote, “It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue ‘g’ icon and replacing it with a four-color ‘G’ that matches the logo.”
Google further said that its new logo highlights that it is not just a website to be visited on the desktop computer, but a constellation of applications and services one can access on any platform that supports a web browser. The change underlines “this reality and [shows] you when the Google magic is working for you, even on the tiniest screens.”
According to The Verge, the new lettering has been executed with an aim to scale better on smaller screens. Additionally, it is also meant to be easier for Google to load on low-bandwidth connections. The company said that its new logo is “only 305 bytes, compared to our existing logo at ~14,000 bytes.”
Google is now owned by holding company Alphabet. As part of the new arrangement, while Google has retained its search engine, YouTube and other major divisions, its smaller operations like Nest home appliances, life sciences, and venture capital investments will function as separate individual companies, as reported by ABC News.
“Google has changed a lot over the past 17 years – from the range of our products to the evolution of their look and feel. And today we’re changing things up once again.”
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