The MWC 2016 has just kicked off this Monday, Feb. 22 in Barcelona for the annual event. And as expected various companies has brought out their latest products that are up for production anytime soon or is already on sale.
As always, tech giants like Google wouldn’t miss the Mobile World Congress for anything, and made sure that its presence is very much noticed with an announcement that is sure to be big enough to garner attention. The recent big news from is its announcement to further Rich Communications Services or RCS.
Today, the GSM Association with more than 15 global mobile operators across the globe and the Chrome company has finally struck a deal to bring RCS to a widespread adoption. With this announcement, the American internet company has confirmed that an Android RCS client is currently in the making. It is made in collaboration with the mentioned mobile operators and several Android OEMs, reports 9 To 5 Google.
The announcement goes on saying that “by aligning on a universal RCS profile, mobile operators will be able to deploy a consistent RCS implementation, feature set, and configuration. The Android RCS client provided by Google will be based on the universal profile, enabling consumers to access RCS services on their devices. “
The announcement also said that features like group chat, high-res photo sharing, read receipts, and more, will now become part of the operator messaging experience. This in turn will enhance the experience of over 4 billion SMS users around the world.
“GSMA RCS advanced calling features will also be supported in the future by Google. The profile and the client will enable a consistent interoperable messaging experience between all Android devices and across all operators worldwide, as well as ease interoperability testing between networks and significantly reduce time to market.“
Based on the announcement, the universal profile could be implemented by other operating systems and at the same time, get supported by a formal GSMA accreditation process. The California based firm will also be providing an open source version of the client based on the universal profile specification and will provide developer APIs to enhance the RCS client experience, reports Tech Crunch.
According to Venture Beat, today’s news follows the acquisition of Jibe Mobile by the multinational search engine firm. Jibe Mobile is a start up that helps networks develop support for various messaging features into their services. It is bringing SMS into the same level as those internet-based messaging services.
With the recent announcement in mind, it can be said that Google is finally getting more serious with RCS and most likely catching up with competitors like Facebook who currently owns two messaging platforms which are the “Messenger” and “WhatsApp.”
Google Vice President of Communications Nick Fox said that messaging holds a central place in a person’s life, whether it’s coordinating a meet-up, sharing photos with friends or just sending thoughts to a loved one. Fox also said that today marks an important step towards “bringing a better messaging experience for Android users everywhere.” He said that the search engine company is thrilled to be collaborating with its partners across the industry to make this possible.”