Google has recently modified its Google Play Developer Program Policy in an effort to finally ‘clean up’ the apps that are available and are operating on Android. The giant technology firm made the update just this past week. There are new specific provisions in the policy that tells app developers what type of content is permissible to be displayed on their apps.
According to observers, the policy changes are centered mostly on elimination of deceptive and shady ads. Most of the changes are addressed directly to developers to ensure that ad networks and affiliates would not be engaged in those inappropriate advertising practices.
In the revised ‘App Promotion’ section of the Google Play policy, apps are now prohibited from engaging in or benefiting from identified inappropriate behavior. Those include promotion of deceptive ads, redirection to another portal without full consent of users, and unsolicited promotion through SMS services.
Fooling users to download
This puts an end to the usual deceptive practice of fooling users to download apps through simulation of the typical system dialog box. This practice has been popular in the Web for many years now. The pop-up ads are designed to appear like actual Windows dialog boxes. Those messages usually lead to installation of software or redirection to another site.
Another striking change in the policy for Android involves warning to developers regarding an ad context. Google now prohibits simulation or impersonation of a user interface of any other app. Apps should not inappropriately associate their selves with other apps without the necessary permissions.
Other banned features on Android
Aside from policies regarding ads, the latest modifications to Google Play policy includes the use of SMS functionality without user consent. This means that apps are no longer allowed to send out text messages just to build up initial audience for the app through forced viral campaigning.
There are also clarifications now over materials that exhibit sexually explicit material. Specific provisions in the policy now make clarifications regarding ‘erotic content.’ Google said that content of apps can no longer be ‘erotic’ just to promote pornography. This could be a refreshed campaign against the rise and popularity of sexually explicit apps and content across Android.
Google has also made it clear that it is now prohibiting promotions and sales of dangerous products. Other changes to system interface are also banned. Overall, Android adds could already be filtered up to make the use of the operating system more enjoyable, safer, and more sensible.