Google is continuing its buying spree of different companies and services across different industries to either strengthen and widen their own lineup of products and services or just simply reduce the competition.
Google has announced the purchase of Stackdriver, a cloud monitoring service, and Appetas, a website builder service catering to restaurants.
Stackdriver will now become part of Google’s Cloud Platform team and the company’s services will soon begin rolling out as part of the Cloud Platform service in the coming months. Stackdrivers services included giving the customers the ability to monitor their apps and services they’re building and running in the cloud which allow them to track errors, performance, behavior, and operations. Google is going to begin working on integrating all of those services into the Google Cloud Platform so their own customers can “take advantage of these new advanced monitoring capabilities”. Both Google and Stackdriver did not disclose the financial details of the acquisition.
As for Appetas, due to the acquisition, it will now shut down its service and the team will join Google to integrate their platform into Google’s own “location-based services and food-vertical content like Zagat”. According to Appetas, they will be helping existing users transition to alternative services. “We’ll be reaching out to each customer individually to ensure a smooth transition,” says the company. Appetas’ service allowed restaurants to build websites for themselves and integrate them with social media as well as services like GrubHub and OpenTable to incorporate delivery and reservation services. Both companies also did not disclose the financial details of the acquisition.
“Google shares Appetas’ vision for bringing incredibly simple experiences to merchants that strengthen their business. We’re very excited to use what we’ve learned with Appetas to create something even better at Google,” said Appetas co-founders Curtis Fonger and Keller Smith in a post on the company’s blog.
Stackdriver and Appetas join the long list of Google acquisitions this y ear. The two purchases are the 2nd and 3rd acquisitions by Google just this month – they acquired e-commerce platform Rangespan in the beginning of the month – and are the 20th and 21st acquisitions by the company in 2014 which include companies like Bitspin, Nest Labs, Impermium, DeepMind Technologies, SlickLogin, spider.io, GreenThrottle, and Titan Aerospace.