Gawker has been the inspiration for many web-based media that focus on entertainment stories and gossips. The website that once set the standard for web gossips will now retool itself as a politics-oriented website.
On Tuesday, the company announced the change in a memo to staff. The board of the parent company of the website, Gawker Media, has been reorganized. This has brought the decision in place. Nick Denton, the founder of Gawker Media, wrote on the memo, “With some changes you’re hearing about today from Executive Editor John Cook, including a mix of resource realignment and new appointments, we are reaffirming our commitment to our seven core media brands with clear editorial missions.”
According to Nick, the 2016 U.S. elections campaign is going to be interesting and he wants to tackle such scope. Gawker.com is known for its satire and direct tone of writing. For the new challenge, Nick wrote, “Is there any doubt that the 2016 U.S. presidential election campaign, a contest between reality-defying fabulists and the last representatives of two exhausted political dynasties will provide rich new opportunities for sensation and satire?”
He understands that the campaign has a broad scope. At the same time, he also understands that covering it will be a dream job for a reporter. The company will take on a “Daily Show” approach while covering the stories.
Executive Editor John Cook of Gawker Media mentioned they “will take a ‘Daily Show’ approach to covering the ever-intensifying culture wars, documenting, satirizing and reporting on the ways that political disputes are refracted in every aspect of our popular culture.”
Gawker Media found itself in a controversy after Gawker published an article about a male executive who hired a male prostitute. The company had to remove the article following online rage. The head of the company assured that it will be nicer in the future. Will it be nicer with its political approach? Only time will tell.