As expected, Facebook’s ‘look back’ videos became an instant big hit among the social networking site’s numerous users. This was confirmed by Sheryl Sandberg, Facebook Inc’s chief operating officer. She made the confirmation during the forum of the recent Goldman Sachs Technology and Internet Conference.
According to Ms. Sandberg, almost 200 million users have viewed those look back videos during the first week of the program’s launch alone. She revealed that out of the figure, up to 50% or half of those users watched their own look back videos and eventually shared those.
For Ms. Sandberg, this just shows the power of Facebook as a brand. Most analysts could readily agree. That is because of the fact that the social networking site is currently the most popular. It is more widely used compared to other social media Websites like Twitter and Pinterest. Interestingly, the company has also introduced its own photo-sharing site called Instagram, which is also fast becoming popular.
Another proof of Facebook’s effectiveness is its successful public listing. The company had a strong initial public offering. It was not sustained after several days of trading, though. But its shares rebounded and have since become attractive for stock investors.
Look back videos
About two weeks ago, Facebook celebrated its 10th birthday. Founder and chief executive officer Mark Zuckerberg thanked all the site’s users. He also looked back at how he started Facebook as a student. He then proceeded to reminisce how the Website has become an important social network that connects people with their family and friends worldwide.
That paved the way for the introduction of the co-called ‘look back’ videos. It was one way to celebrate another milestone for Facebook. Since then, the Website has started creating look back videos for all its users. The videos that last about a minute each highlight members’ interesting and noteworthy moments in the social network.
The next 10 years
David Ebersman, Facebook’s chief financial officer, reiterated what Mr. Zuckerberg remarked about the next decade of the Website. He shared the vision that the social network would focus more on building and facilitating more experiences for users. It would also share media in all types and forms with a wider array of audiences.
Mr. Ebersman assured that the company would continue bringing better services to users not just of Facebook but also of its other products like Instagram and Messenger. He said Facebook would continue to make people share their experiences in effective ways and portals.