Facebook just changed its logo, but only those with sharp eyes would’ve noticed. In fact, the new one doesn’t stray too far from the old logo, which was designed way back in 2005, according to logo redesign blog Brand New.
The new logo now sports a different font. The characters are thinner, and the corners are smoother. The letter that has undergone the most noticeable change is a.
The font of the older Facebook logo based itself on typeface Klavika. Eric Olson, creator of the font and the one used by the new logo, said, as quoted by Wired, “The original is dark, condensed, and compact. But Facebook ten years ago is very different from Facebook now. Now it owns a fair number of things, so is more of an umbrella at this point rather than an in-the-front logo.”
In other words, Facebook wanted their visual brand to be as friendly as possible in the eyes of customers using their products.
Min Lew, a Base Design partner, hails the logo’s usefulness, saying that “it gains in terms of practicality. In this case it was to appeal to a more mass market.”
Josh Higgins, creative director for Facebook, confirmed that they wanted to make the logo friendly and approachable. According to him, they created the old logo in a such a way that it demands “to feel grown up and to be taken seriously.”
“Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable,” Higgins told Brand New. “While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign.”
Here’s the new Facebook logo. Now, compare it with the old one above.
Say hello to the new Facebook logo pic.twitter.com/ofoFm4JQmK
— Christophe Tauziet (@ChrisTauziet) June 30, 2015