Facebook’s plan of monetizing its video-sharing feature is unlikely to attract advertisers without a system that will prevent content theft, something that is inevitable with how social media lures its users.
Facebook invades the video-sharing business, directly competing against Google Inc, the company enjoying the biggest share in the market. In line with such goal, Facebook has introduced changes when users attempt to share a YouTube link on their Facebook account.
A particular change made in Facebook is a message when users shares a YouTube link on their timeline, saying, “Consider uploading your video directly to Facebook. People are more likely to view videos and you’ll be able to track your success in Page Insights.”
An issue hurled against the message is that it encourages theft from YouTube. Facebook said that from last year, its video views figure reached the 4 billion a day mark. But according to the news, a major chunk of such videos were stolen and that can pose problems to advertisers.
Facebook is intent in monetizing its video-sharing feature, but the authenticity or originality of the content is a stumbling block to its goal. Unlike Google that uses ContentID—a system that detects the video and searches for its duplicates on the web—Facebook does not have a similar system. This actually poses a significant problem to ad revenue-sharing initiatives.
Although a report from Learn Bonds says such feature may slightly impact its usage, it is nevertheless insufficient to address a huge issue with video-hosting.