Disney Japan has come under fire for tweeting an inappropriate message while the country is commemorating the 70th anniversary of the atomic bombing in Nagasaki. According to the Japan Times, the company’s official Twitter account had posted a message quoting a line from a song of Disney’s “Alice in Wonderland.”
“A very merry unbirthday to you!” the tweet reads. While the company meant well, when translated in Japanese, the message reads: “Nandemo nai hi Omedeto,” or “congratulations for a no special day,” the Japan Times noted.
The Japanese were quick to slam the company as being insensitive to the day of commemorating one of Japan’s most tragic past. Disney Japan had since deleted the erroneous tweet. It also offered its apology, saying it did mean to make everybody uncomfortable and it will be careful the next time, as translated by Google.
— ディズニー公式 (@disneyjp) August 9, 2015
Disney Japan Twitter account is infamous for erroneous tweets
According to a report from Kotaku, this is not the first time Disney Japan’s Twitter account made such a mistake. Citing My Game News Flash, Kotaku reported that on August 15 last year, the same Twitter account posted a photo of Stitch with the caption, “Are you enjoying summer vacation?” August 15 marked Japan’s surrender that ended World War II, Kotaku reported.
On March 11 of this year, Disney Japan tweeted a photo of Olaf with the caption, “Bring on spring.” March 11 marked the Great East Japan Earthquake and Japanese are observing a moment of silence.
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