Destiny, the latest persistent world first-person shooter from Activision, has become the best-selling and most successful new franchise launch of all time, according to statements from Activision.
After sealing its title as the biggest new franchise launch in history by selling over $500 million to retailers at launch, Destiny has sold $325 million to consumers worldwide in just five days, “according to Chart-Track, first parties, retail customer sell-through information and Activision Blizzard internal estimates”. That means Destiny has sold at least 5 million copies worldwide in less than a week.
The developer of Destiny, Bungie, has also revealed that Destiny players have logged in over 137 million activities and over 100 million hours during the first week of the game’s release which, according to Activion Publishing CEO Eric Hirshber, falls on par with most of the company’s Call of Duty game franchise launches. The game has also received over 180 wards and nominations to date.
“Millions of gamers are having a great time playing Destiny and can’t put down their controllers. And this is just the beginning. Destiny is a platform that will grow and evolve and we will continue to work closely with our partners at Bungie to bring a long line of new experiences and content to life in the game,” said Eric Hirshberg, CEO of Activision Publishing.
These numbers are good news for Activision and Bungie who have spent over $500 million for the development, marketing, and distribution of Destiny and are hoping it becomes their next billion-dollar franchise along with Call of Duty and Skylanders. The companies have signed a 10-year deal for the continued development of the Destiny franchise and Bungie has gone out and said that the game is being developed to last the same, saying that the game’s engine is meant to last 10 years.
Destiny is currently available on the Xbox One, Xbox 360, Playstation 4, and Playstation 4 consoles but there have been rumors that the game may also be launched for Windows PCs which would mean more inevitable sales of the game and more profit for both Activision and Bungie.