NEW YORK – Based on the number of software downloads, initial reactions from customers to Apple’s (NASDAQ:AAPL) updated operating system for iPad and iPhone platform has been favorable. This has surprised some analysts after designers, app development, and the tech media roundly criticized the update as certain features only work on newer models.
Online advertising network, Chitaka reported that new software version, dubbed iOS7, was downloaded by 18 percent of all iOS devices within 24 hours of its release. The number of downloads surpassed the conversion to iOS6, which was only downloaded by 15 percent of iOS devices on its first day. The estimate is based on a sampling of the number of ad impressions in North America.
The initial success of iOS7 runs counter to the criticism that the operating system received from developers and designers who complained that it was not comfortable, and the design was not attractive. However, it would appear that average consumers have paid little attention to those complaints and have taken to iOS7 in record numbers.
The latest operating system has several key differences from previous versions and according to Twitter analytics firm, Topsy’s review of over 7 million tweets on iOS7, more than 1.2 million positive. While the majority of complaints about the new operating system revolved around the time required to download and install the update, not the update itself.
Meanwhile, Apple continued the global launch of its latest iPhones, the 5C and the 5S, on Friday with the wide releases in the China, France, Germany, Hong Kong, Singapore, the U.K., and the U.S. While the company has yet to release ‘official’ sales figures, it would appear that early sales have disappointed as reports surfaces early Friday that the company has started pushing back the delivery schedules for the 5C and 5S. The release of the iPhone 5, sold more than 5 million units during its first weekend, and many Apple stores, in the U.S., were sold out by the second day of its release.
Whilst it is too early to tell what the sales figures for the iPhone 5C and 5S will be, it would appear the consumers are less enthused by the latest release of the company’s flagship device than in previous years – and the phones have received mixed reviews at best. With the all-important fourth quarter set to start, Apple is hoping that stronger than expected sales will raise confidence in the company’s plans.
Shares of Apple were up 1.4 percent in pre-market trading on Friday.