The new app from Chinese Internet firm, Tencent, Weishi, only accessible by Chinese for now, chalked up more than 160 million video views in a just single day on 14 February this year, which also happened together with the Chinese Lantern Festival.
This objective followed a similar rush in esteem during Chinese New Year, though there was no specific number of video views provided for that time period. Tencent says that videos g got comments; the videos were shared and liked more than 100 million times on the evening and on the very first day of the festival.
Recording a video on Weishi is just like how you do it on Vine or Instagram which is tapping and holding on to the screen starts the recording, while releasing the screen stops the recording. Apart from filter which Instagram also has, Weishi have additional bells and whistles also. Weishi lets users add background music and watermarks to their videos. The users can also select from six themes that come with specific music and watermarks.
For watching videos, Weishi takes up a more visual layout than Vine by displaying thumbnails for the video channels. By clicking on a specific channel, it brings the user to a page where the user can do filtering of the videos both via the most fresh or most popular videos among all. Moreover, the user can also choose to follow somebody instantly via an icon right next to the video, as an alternative of going to a profile page as in Vine.
As per Tencent’s other social services, hiring superstars and brands is a major part of its tactic to attract the users. Approximately more than 1,000 celebrities have set up Weishi accounts to interact with their fans.
The app was launched in the month of September last year, and according to data follower App Annie, Weishi has been ranked with the top three most downloaded social networking apps in Apple’s App Store in China from December 27, 2013 to February 25, 2014.
There is a market for Weishi in China, although Vine still does not have that much of a market in the country given its connection to twitter which is blocked in China. Moreover, short-video sharing could be a valuable add-on to WeChat in the long run, taking a major role in helping the chat app progress to become a social platform.
We Chat’s competitor, Japanese messaging app Line, already took a step in this path previous year by adding Snap Movie which is a Vine-like feature that let users to create video clips of approximately 4-10 seconds with background music of their choice and the videos can be posted to their in-app timeline, where they will be played.