Paisano’s is a restaurant with a timely sense of humor. So much so that in the midst of racial violence and chanting, its owner Rick Camuglia came up with the line “Black olives matter” to promote his restaurant’s new tuna dish.
One day, Camuglia decided to display “Black olives matter. Try our tapenade” on his restaurant’s billboard. This is because Paisano’s was promoting its pan-seared Ahi tuna with black olive tapenade and fresh spinach spaghetti alla Livorno.
When the restaurant posted a photo of the dish, one commented, “Black olives and green olives, can’t we all just get along? By the way, that pan-seared ahi tuna with black olive tapenade looks delicious!”
Another simply remarked, “Great Food Great Ownership.”
Also read: This Place Turns Bagels Into Rainbows
Because of the backlash, Paisano’s has since decided to take down the signage. However, Camuglia couldn’t deny that the slogan and his restaurant had gone viral. He told Fox News, “People have filled the restaurant and told us to leave up the sign. That’s great, you know, because a lot of people make a living off working for this restaurant.”
While he decided not to put the sign back, Camuglia decided that his restaurant in Albuquerque, New Mexico can start selling other “Black olives matter” merchandise. In fact, today, you can get them as shirts and caps.
Camuglia seems to be a man who simply loves life and food. He enjoys juggling oranges while making people laugh with a host of other messages on his billboard. At one point, Paisano’s displayed the message, “Topless staff, free pasta and false advertising.” Another time, it said, “Sex sells! Unfortunately, we only sell Italian food.”
As for black olives, you may be interested to know that Paisano’s also offers a black olive pizza.