The Miss USA pageant is all set to return to Baton Rouge, as confirmed by Mayor-President Kip Holden. During the press conference held on April 8 for Keep Baton Rouge Beautiful, Holden was reported as saying, “I am happy to tell you Miss USA is coming back to Baton Rouge.” He also mentioned that pageant authorities have enjoyed quite a lot last year.
While the news is making the people of Baton Rouge excited, the Miss USA BR Productions is overwhelmed to receive a tax credit of $1.25 million just two weeks ago. Last year, the production house got $365,000 as an incentive package. For 2015, the offered package will amount to $545,000.
Rumors of the Miss USA 2015 pageant organized once more by Baton Rouge started when the mayor himself requested the metro council to provide an extra $230,000 for the city budget just for hosting the show. The budget has already been approved, and Holden will be providing an extra $50,000 from his own economic development account.
The River Center was renovated for the pageant last year, which made the city-parish spend around $1.145 million. This time around, costs will reach $189,000, but according to the mayor, it’s worth investing. If sources are to be believed, the city-parish earned $661,000 in sales tax revenue owing to Miss USA 2014.
Hotels had been full, businesses were on a high and the city received its exposure around the world. This time, too, the Holden is expecting the same. The Advocate noted that people have started booking hotels for the week of July 12, making his expectations come true.
Last year, when the pageant was held, hotels received 25% more revenue. Miss USA 2015 is expected to bring back the same results for Baton Rouge.