“Avengers: Age of Ultron” opened to tremendous response at the box office in its opening weekend.
However, it fell short of receiving the largest opening.
“Age of Ultron,” which brings back mighty superheroes Iron Man (Robert Downey Jr.), The Hulk (Mark Ruffalo), Captain America (Chris Evans) and Thor (Chris Hemsworth) among others, raked in $191.3 million. It holds the position of having the second largest opening in history, only behind its predecessor, “The Avengers” (2012), which made $207.4 million, according to CNN.
Moreover, “Age of Ultron” has earned $631.1 million in overseas collections in 12 days.
According to International Business Times, it made $27.6 million on Thursday, a record unmatched by other any Marvel Studios film. Nevertheless, it couldn’t reach anywhere near to the all-time record of $43.5 million set by the second part of the final Harry Potter installment, “Harry Potter and Deathly Hallows: Part 2.”
Despite the magnificent response, the movie does not match industry predictions. Analysts expected the Avengers sequel to open to $220 million.
With this feat, the top three largest box office openings now belong to Marvel. “Iron Man 3” (2013) holds the third spot behind the Avengers movies, collecting $174.1 million in its opening weekend, according to Box Office Mojo.
Sequels have been more successful in terms of box office collections than the franchise’s first movies. “The Avengers,” though the first movie, brought together characters already featured in other Marvel films.
Paul Dergarabedian, a box office analyst for Rentrak, said, “Built into the Marvel DNA is that perfect combination of marketing and release strategy along with great content.”
The Marvel Cinematic Universe has pulled in an excess of $7.5 billion worldwide.
According to Forbes, “Avengers 2” received an impressive opening in several overseas markets. Korea ($55m), UK ($48m), Brazil ($30m), Russia ($27m), Mexico ($27m), Australia ($23m), France ($23m), Germany ($20m), Italy ($15m) and Taiwan ($14m), contributed to its massive overseas success. China and Japan, where the movie is slated to release on May 12 and July 4, respectively, are expected to create a significant impact.
Some of the other Marvel projects lined up include “Captain America: Civil War,” with a release scheduled for next summer, and an independent Spider-Man film in 2017.
The date for the third Avengers movie, entitled “Avengers: Infinity War,” has been slated by the studio. The movie will be made into two parts and released in 2018 and 2019.
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