Would you like to buy a new smartphone for barely $1? For sure, you would be interested. AT&T is now making it possible for its customers to buy and own an Amazon Fire Phone for just 99 cents. Of course, that comes with a yearlong Prime membership and a two-year subscription contract. The offer is only valid for US-based customers of the wireless network.
Aside from a 32GB handset storage, Amazon Fire Phone also comes with unlimited cloud storage and unique features like the Dynamic Perspective, Mayday, and Firefly, which were all rolled out along with the launch of the device last June.
Hope to boost sales
To many observers, such a deal comes as no surprise. The Fire Phone supposedly failed to reach Amazon’s sales expectations when it was released. Some analysts think that although the price tags of $200 for the 32GB option and $299 for the 64GB option were already cheap compared to other devices, those were still not enough to arouse consumers’ interest.
Thus, a 99-cent price tag might just do the trick. Amazon logically aims to increase the market share of its smartphone through this promotion. According to online advertising firm Chitika, Fire Phone was able to capture just about 0.02% of mobile handset market in North America during its two-month existence.
While based on initial sales performance, Amazon Fire Phone lags behind its iOS and Android counterparts, the smartphone would not be left behind in terms of its main features. The device comes with a 13-megapixel camera at its rear, complemented by LED flash, backside illumination, high dynamic range or HDR capabilities, Optical Image Stabilization, and a 2.1-megapixel front camera.
The handset has a 4.7-inch HDLCD display, a 2.2GHz Qualcomm Snapdragon processor, resolution of 1,280 X 720 pixels, and a 2GB RAM.
Amazon Fire Phone comes with access to Amazon Appstore, with a set of available apps that are commonly popular and that are exclusive to Amazon. Aside from the staples like Facebook, Twitter, Instagram, Pinterest, Spotify, WhatsApp, and Pandora, the Amazon Appstore also features MLB.com, At Bat, Venmo, Tetris Blitz, and Fly Delta.