The war of the mobile service providers continues. This time, the ball is again at the court of AT&T. To make another impact, the company has announced a scheme to lower the price it is charging customers for its 2GB Mobile Share Value plan.
Most customers would surely rave about this announcement. That is because the move could initially translate to a $15 instant savings for them. But wait, there’s more. The mobile carrier also has some other pricing surprises for its customers.
2 GB plan
AT&T’s 2GB plan presently costs $55 as base price. Time to rave now as that would drop by about $15 to end up at just $40. The new changes to be instituted by the company would surely attract more new customers.
From there, any new plan buyer could add the cost of his smartphone to his mobile plan. It could cost $25 for non-contract smartphones and $40 for those who have agreed to a two-year subscription contract. It would cover non-contract subscribers who are tied to the Next program or those who have opted to shoulder the entire retail price for devices.
Putting in additional handsets to this mobile share plan could cost an additional $25 per month for each smartphone. It would cost $20 for every basic messaging or feature phone and about $10 per tablet.
Thus, only the 2GB ‘bucket’ of data has changed in the latest move of the company. Except for the new cost of $15 or less, most other charges and fees implemented by AT&T are remaining the same.
It is also appearing like the company would allow customers who are signed up for the 2GB Mobile Share Value plan on a two-year contract to also temporarily take advantage of the reduced pricing scheme that is automatically enjoyed by customers who don’t have the annual service contracts.
However, it is still not clear if the deal would apply to customers with two-year contracts for bigger service plans. There are also emerging questions about those customers who are on the 1GB Mobile Share Value service plans. The latter has already been discontinued by the company last week. But for now, there is no clear advice yet about what affected customers could expect.
AT&T’s move comes after rival T-Mobile announced changes to its service plans. It is expected that some other telecom service providers would soon announce their own schemes in response to such moves.