It came as a warning to Apple when iPhone sales suffered a setback in fiscal first quarter this year. To revamp sales and compete with rivals, the Cupertino tech giant has decided to switch from LCD to OLED display technology for its devices in 2017.
Japan-based Nikkei website was the first to report that Apple would adopt OLED display next year, instead of 2018. Apparently, the iPhone 7s would be the first device to get OLED feature. In this regard, the tech giant contacted Samsung and LG for the possibility of OLED supply for next year’s iPhones, reports Apple Insider.
Rumors say that Apple is close to signing a whopping $12 billion deal with LG and Samsung for production of OLED displays. Earlier, the company attempted to rejuvenate sales of iPhones with introduction of 3D Touch pressure-sensitive technology and faster processor in the iPhone 6S and 6S Plus, but things didn’t work out in their favor. This time around, the company aims to recuperate iPhone sales loss with OLED technology, which is quite popular at the moment.
What makes OLED display so popular? OLED (organic light-emitting diode) have better features than LCD (liquid crystal display screens) displays. It is worth noting that OLEDs are lighter, more flexible and thinner than LCDs. They are highly power efficient and gives maximum power from a single charge. What’s more, display colors are vivid and brilliant!
Although, it will be the first time that Apple will use OLED technology for iPhones, the company already uses the same display technology in its smart-wearables. One of Apple’s biggest rivals, Samsung, uses AMOLED (active-matrix organic light-emitting diode) displays for the new Galaxy S7 and Galaxy S7 Edge. The phone screens always remain on showing date, time and other details without consuming much of its battery power.
So far, KGI Securities analyst Ming-Chi’s predictions have been correct. He said that OLED screens would not appear on the iPhone until 2019. But fresh reports coming out of Asia is the new twist in the tale, and we can only wait to find out about Apple’s next initiative, reports CNET.
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