Apple toppled high-end brands as most favorite brand to give as gifts among China’s wealthiest. Apple brought down LV, Chanel, Gucci and Hermes among brands, according to the result of the Hurun Report Chinese Luxury Consumer Survey of 2015.Burberry and Prada was scrapped out of the top ten list.
Apple won 20.3 percent of respondent’s approval in the Best Brand for Gifting by Men category and 18.9 percent of the respondents in the Best Brand for Gifting by Women category. For the first category, LV landed at second spot, followed by Gucci, Chanel, Montblanc, Moutai, Hermes, Cartier, Bulgari and Samsung. For the second category, Apple was followed by Chanel, LV, Dior, Hermes, Cartier, Tiffany, Giorgio Armani, Samsung and Gucci.
For eleven years now, the Chinese Luxury Consumer Survey or CLCS from Hurun Research had been looking into the buying behavior and brand preference of the country’s most affluent. CLCS had in fact become a standard for the luxury brands.
“The government’s crackdown on luxury gifting continues to have its effect, with luxury gifting down a further 5 percent year on year, taking it to 30 percent over two years,” Hurun Report Chairman and Chief Researcher Rupert Hoogewerf said in a statement.
Meanwhile, Apple had just updated its Chinese website with the company’s first ever advertisement in China just in time for the celebration of the Chinese New Year. In the Chinese ad, a teenager is using Apple Software and devices to transform an old audio recording to a version compatible for iPad use. The ad was created following similar storyline and concept to that of the commercial aired for the United States during the Christmas season.
Apple released the Chinese ad as it opens several new stores in the country and as Apple senior Vice President of retail Angela Ahrendts recruits workforce for possible transfer to China, 9to5Mac noted. She had reportedly convincing employees from the US-based Apple facility to consider relocation to China and make a significant contribution to the company’s growth in the region. There were already 200 Apple employees who have agreed for the transfer, unnamed sources told 9to5Mac.