On Monday, Apple announced that it had breached the 4 million pre-order sales mark in just 24 hours – a feat that surpassed all other Apple records to date. Apple also announced that due to the overwhelming pre-orders they received, their initial stock of launch-day iPhones is already exhausted but added that walk-in customers to their physical Apple stores and retail partners/resellers may be able to buy one when the units are made officially available this coming Friday.
Countries expected to receive their allocation of the new iPhones by Friday include Australia, Hong Kong, Singapore, Japan, France, Germany, Canada, the U.K. and the U.S. The following Friday (September 19,
2014), twenty more countries will get the iPhone 6 making Apple’s premier handset available to thirty countries all in all before the end of the 3rd quarter.
Evercore Partners’ analyst Rob Cihra says that Apple will deliver around thirty seven million iPhones by the end of the Apple’s September quarter while BMO Capital Markets’ analyst Keith Bachman conservatively estimates a shipment of thirty five million units is in order though he admitted that brisk sales could potentially increase the numbers. Other analysts keeping their keen eyes on Apple’s every move are saying that at the rate the iPhones are being pre-ordered, Apple may have a very Merry Christmas indeed as projected sales of the flagship handsets have been pegged to reach sixty million by December.
But some analysts are being cautious saying that the “record” four million pre-orders of the new iPhones in twenty-four hours is not the same as the “record” actual sales of nine million in three days of last year’s iPhone 5S and iPhone 5C. Gene Munster of Piper Jaffray is a bit on the pessimistic side and is waiting for the actual sales numbers to come out after next weekend’s opening sales. He says that the new iPhones will garner around six and a half million first weekend actual sales which, of course, does not beat the nine million actual sales established by the iPhone 5S and 5C last year.
Only one more day and we will see how things actually turn out for Apple’s new iPhones but as far as any Apple fan is concerned, Apple has already won the game!