Apple Music has always had to deal with bitter-sweet responses regarding its app and its features, from its users. If rumors are to be believed, Apple Music is working on introducing a whole new look to its music-streaming portal, which will be revealed in WWDC 2016.
The World Wide Developers Conference has been known for its notorious habit of springing surprise updates regarding Apple products to the world. This year is no different, sources at Bloomberg reveal. Tired of being criticized for its overwhelming lack of simplicity when it comes to its features, Apple Music has finally decided to heed popular demand and render a brand new look to its app that would make it “more intuitive to use”. The revamping efforts will be focused on integrating more options for Downloading and streaming music as well as expanding its radio service.
According to The Verge, Apple had so far been concentrating on fixing the bugs and security problems of is Music app, rather than making improvements on the features of the app. This had caused many ardent Apple users to switch to different music streaming sites and one of them was Jim Dalrymple, who abandoned Apple Music last year after condoning it as nothing short of a “nightmare”.
Apple’s relation to the music industry has been an unfortunate one so far. Artists like Taylor Swift had entered into loggerheads with Apple Music on the issue of paying royalty fees during the free trial period. Apple Music also had tiffs with Jimmy Lovine, the executive of Beats Music, a company that Apple acquired last year. Friction was fueled inside Apple’s management team on the allegations that Lovine had been separately negotiating with some of the artists who already had ongoing deals with Apple Music, without the knowledge or approval of the management.
Despite the complications and mixed reviews, it looks like Apple Music is all set to turn things around for itself. It has recently struck a deal for an exclusive release of Drake’s latest album, Views, on its app and also announced that it would be revamping the site, a look that will be unveiled at the WWDC in June 2016.
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