Apple has been struggling in the stock market because of increasing concerns over the waning sales of the iPhone. However, some remain optimistic about the company’s future as the iPhone 7 appears to be shaping up as a killer smartphone.
Apple stocks fell nearly 25 percent since May after Wall Street analysts predicted iPhone sales going down. Projections have extended to the iPhone 7, with some concerned that improvements on the upcoming device will not be different from the iPhone 6s. However, while there may be skeptics on the iPhone’s future, some are also optimistic about it. According to Business Insider, the company appears to be planning to use its secret weapon: product signaling. People should expect three changes should Apple pursue the strategy:
- non-metal “compound” body
- cord-free wireless earbuds
- new Force Touch screen instead of the standard Home button
These changes will be offering users something new. They may appear as simple cosmetic or physical changes, but they do emphasize a newer smartphone experience. This will render the current iPhones old and stress the presence of a new iPhone alternative.
Apple may be banking on the idea of the “unusual” to get people interested once more on the iPhone. This goes particularly well with the current tech market where no one wants to be left behind if something new comes out. The new Li-Fi technology is also expected to make waves, considering it should be faster than the Wi-Fi.
Nonetheless, Apple is not just banking on the iPhone 7 to keep its revenue stream alive. According to Mac Rumors, Apple may be preparing for the launch of the iPhone 5SE this March. The rumored 4-inch iPhone will reportedly tap into a market that has not been wooed by large-screen devices. Expected features include iPhone 6-style curved cover, 5s-style exterior, NFC support, 8MP primary camera and A8 or A9 processor.