Apple, the talk of the world these days owing to its Apple Watch launch, has yet another reason to showcase the brand. The launch’s outfit specially designed for Apple employees is making news for sure.
According to Mac Rumors, the dark navy blue outfits are to be worn by retail employees of the company during the launch.
Employees were provided with the outfit on April 6, and they will have to wear them starting April 10. The polo shirts with long sleeves will be part of the fashion statement that the company wants to make with the Apple Watch, which will be presented to customers as a fashion accessory rather than a device.
This time, you will be able to see the Apple logo on the top-left corner of the shirt. Angela Ahrendts, former CEO of Blueberry and current retail head of Apple, is rumored to have initiated this new change of style.
The new style change of Apple will probably add some spark to the handling of high-profile customers by the company staff, as Apple is about to launch the gold edition of the Watch. Apart from the outfits, the employees are getting rigorously trained to sell the Apple Watch. Evaluating the styles of customers is one of the most important parts of training as they will be giving fashion tips to them.
According to the Apple Watch launch update, the employees will get the watch at a discounted price. It is actually a win-win situation for sure, but it all depends on how the customers react to the new device.