Technology brands continue to dominate Interbrand’s Best Global Brands for 2014. As expected, Apple Inc and Google Inc topped the list, with Cupertino beating the giant search engine firm to make it to the No. 1 spot.
Interestingly, Apple’s brand value rose this year by 21%. The company has reached an impressive value of $118.9 billion. On the second place, Google’s valuation increased by 15% from last year to $107.43 billion.
These two tech firms have made a history in the list of Interbrand. Both companies this year marked the first time that two brands posted values that exceeded $100 billion. According to Interbrand CEO Jez Frampton, the meteoric rise in the two companies’ valuation serves as a testament to the effectiveness of brand building.
He added that both Apple and Google reached pinnacles through creation of seamless and contextually relevant experiences that are increasingly based in an overarching ecosystem of products and services.
Tech firms rule
This year, the lineup of top brands from the consultancy firm included 13 technology firms. Collectively, their worth reached about $493.2 billion in total brand value. Aside from Apple and Google, Facebook also showed very fast growth this year.
China’s Huawei cut into the present market share of industry leaders like Samsung and Apple. The Chinese smartphone maker’s new album catapulted it to make the feat to become the first-ever firm from China to be included in this important city government information.
On the downside, Nokia Corp had the steepest decline in brand value. In fact, its rank this year fell drastically to No. 98 from No.57 in 2013. This could be blamed to its transaction to sell its handset division to Microsoft, which in turn continues to enjoy its presence in the top 5 brands in the list.
Japan’s Nintendo also had a tough year. Its brand value fell to $4.1 billion. The videogame maker’s ranking dropped from No. 67 last year to just No. 100 this year. That translates to a 33 drop in ranking this year.