Apple and Disney executives have reportedly engaged in a heated discussion regarding how many Disney channels Apple will include out of the 25 channels to be integrated in its rumored TV bundle.
Disney has been reportedly pressing for Apple to take in more of its owned channels. On the other hand, Apple was said to be hesitant as the company aims to offer the TV bundle in its most affordable price.
According to a report from The Street, negotiations between the two companies are equally important to both parties. For Apple, having Disney on board would mean having families and younger adults as the first would-be subscribers to the rumored Apple TV Bundle with 25 channels.
As for Disney, the company needs to ensure that all its media networks will be included to avoid angering its partners.
“Disney has made it clear that it wants to drive the strongest deal it can get,” an unnamed source told The Street.
Disney owns ESPN, Disney Channels Worldwide, ABC and ABC Family.
As previously reported by Morning News USA, Apple is in talks with different TV content providers including ABC, CBS and FOX. If talks push through, the bundle will be priced at around $30 to $40 per month and subscribers will be able to watch the shows across different Apple devices.
HBO Now arrives on Apple devices
The report from The Street comes as HBO Now has begun streaming via Apple iPhones, iPads, iPod Touch and Apple TV on April 7. HBO Now comes directly as an in-app, standalone service for just $14.99 a month.
The partnership was first announced on March 9 during the Apple Watch Event.
“HBO NOW is the next phase of innovation at HBO. With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription,” said Richard Plepler, Chairman and CEO of HBO.
“HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription. Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air—this is huge,” said Eddy Cue, senior vice president of Apple’s Internet Software and Services.
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