Amazon’s free grocery delivery service continues to expand. This time, it rolls into New York City. AmazonFresh now carters to customers within Brooklyn. Don’t be surprised to see the bright green truck roaming around the neighborhood in the area from now on.
As expected, the service brings its same-day and even early-morning deliveries for free to Brooklyn. It still covers orders that are more than $35. Consumers within the area can now stock up for the coming winter or have a lifeline when hosting urgent dinner parties.
AmazonFresh promises to deliver over 500,000 items to local consumers from shops and restaurants within the locality. The service would cater to Amazon Prime members who are living within ‘eligible ZIP codes.’ By that, Amazon may mean the expanded service covers Park Slope.
Customers within the neighborhood can start placing orders online or through the service’s mobile app before 10 a.m. if they intend to have their goods delivered before dinner. They can place orders by 10 p.m., on the other hand, if they intend to have the items delivered by breakfast.
As usual, customers can opt for easy-to-make or prepared meals. Among the initial offerings are freshly baked bread by Amy’s Bread, salads from Gotham Greens, live lobster coming from The Lobster Place, and meat products from Dickenson’s Farmstand Meats.
According to a spokesman from the online retailer, the company would launch in Brooklyn neighborhood prior to its expansion in other local areas. However, the same person refused to disclose the timetable about when the service could possibly expand further into other parts of New York City, including Manhattan.
Growing grocery delivery industry
Amazon has been operating its grocery delivery service since 2007 in Seattle. In summer of last year, the service expanded to Los Angeles. Later in the same year, it further expanded to San Francisco Bay Area. Now, there are speculations that AmazonFresh is preparing to roll out its service in 20 more urban areas, which include some neighborhoods outside the US.
The expansion to Brooklyn coincides with the expansion of rival Google’s same-day shopping delivery service or Google Express in some areas in the country. Those include Boston, Chicago, and Washington, D.C.