Amazon is reportedly trying out putting a brick-and-mortar store in New York City. If this reported plan pushes through, the e-commerce business would break its own traditional structure to go from online to physical.
According to sources, the company is already preparing to set up and open a retail store, which would be its first ever. The shop would reportedly be located in New York City—7 West 34th St to be exact. That would be across the popular Empire State Building, not far from the flagship Macy’s location.
Based on reports, the supposedly planned retail store would principally function as a warehouse where Amazon customers could readily pick up the items they have ordered and purchased from the e-retailer online. Additionally, the store would also facilitate same-say delivery of specific items within the city, according to sources.
Not surprisingly, the reported planned store would eventually be a physical site where customers could return or even replace items they have bought online. It would also come as no surprise if it becomes a physical display site of items that are sold exclusively by Amazon.
Details of the planned store
As of press time, the company is yet to disclose more details about this reportedly planned NYC store. But other sources claim that Amazon is also planning to initially sell Kindle e-readers along with Fire smartphones and television set-top boxes in this planned store.
Moreover, sources claim that Amazon intends to open more physical stores in other states and cities. However, this alleged plan would logically be realized if the reportedly planned store in NYC becomes successful.
Going to NYC
Amazon has been putting up lockers in several convenience stores and grocery locations across the country. This is logically for facilitating more convenient returns and deliveries of merchandise. These lockers are not offering same-day shipments, though. But those could be another indication that Amazon is also targeting physical retail.
If the reported NYC store pushes through, Amazon would join the technology fray in the area, where Apple Inc has been operating its flagship and iconic glass cube for already quite some time. A few weeks ago, Microsoft also announced its plans to open and operate a retail store in NYC, located at 677 Fifth Avenue.