Amazon has officially opened a 3D Printed Products store where customers can purchase unique print on-demand products, many of which are customizable by material, size, styles, and color variations, and personalized with text and image imprints. At the moment, there are over 200 products available on the Amazon 3D Printed Products store including jewelry, toys, home décor and fashion accessories.
“The introduction of our 3D Printed Products store suggests the beginnings of a shift in online retail – that manufacturing can be more nimble to provide an immersive customer experience. Sellers, in alignment with designers and manufacturers, can offer more dynamic inventory for customers to personalize and truly make their own,” said Petra Schindler-Carter, Director for Amazon Marketplace Sales. “The 3D Printed Products store allows us to help sellers, designers and manufacturers reach millions of customers while providing a fun and creative customer experience to personalize a potentially infinite number of products at great prices across many product categories.”
The store features an easy-to-use personalization widget and design templates that allows customers to customize and personalize a 3D-printed product. The 3D product preview feature also enables customers to rotate a virtual model of their personalized product 360-degrees for a complete preview of their item. Once a customer chooses, customizes, and finishes the checkout process, their item will then be 3D printed on-demand by the appropriate manufacturing provider then it is shipped to the customer.
“The online customer shopping experience will be redefined through 3D printing. When you take into consideration the investment needed for manufacturing products, 3D printing offers a cost effective alternative that benefits customers by limitless product options,” said Clément Moreau, CEO and co-founder of Sculpteo, headquartered in San Francisco and Paris. “Amazon’s deep understanding of customers coupled with Sculpteo’s fast, high-quality manufacturing process offers an unprecedented level of product possibilities for customers. With 3D printing, a customer’s wants are no longer limited to what is in stock but instead by what they can imagine.”
Lastly, Amazon wants the new store to be an entry point for designers, sellers, and manufacturers, to offer their on-demand designs and products.