After a series of lackluster sales from its line of VAIO laptops, Sony has sold off the PC brand. For the better, it seems, as VAIO is currently showing its determination to beat other mobile manufacturers by releasing the VAIO Phone.
The phone is set to launch in Japan side by side with one of the country’s lesser-known mobile carriers, B-mobile, this coming March 20.
The specs are not that groundbreaking, given the company has just separated from former parent company Sony. The phone runs with a 13-megapixel camera and a 1.2GHz quad-core processor along with a generous 2GB of RAM. The display is a 5-inch 720p screen that promises sufficient colors.
Engadget has taken a closer look at the phone, describing it as “very flat, glossy back, curved plastic sides and it’s generally very unassuming.” While initial impressions exhibit an unimpressed crowd, one still has to wait for several days before Android enthusiasts test the phone themselves.
VAIO’s venture into the smartphone business after bidding farewell to Sony is considered by many as a risk. In a press release last year, Sony announced it would concentrate more on its mobile products and would thus transfer “its PC business to a new company established by JIP is the optimal solution,” referring to VAIO.