Apple CEO Tim Cook has unveiled the much-awaited Apple Watch, the new gold MacBook and Apple’s exclusive partnership with HBO Now. The Apple Watch will be available on April 24, the gold MacBook on April 10 and streaming for HBO Now will premiere within the same month.
The Apple Watch
The Apple Watch will be available on April 24 in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan and the UK. The 38mm starts at $349, while the 42mm size starts at $399. The price of the regular Apple Watch will range from $549 to $1,049 for size 38mm and $599 to $1,099 for 42mm. The Apple Watch Gold Edition, with a casing made of 18-karat solid gold, range from $10,000 to $17,000.
Users can make calls using the Apple Watch. It has a built-in microphone and speaker that allow calls without having to pull out the iPhone. The smartwatch will also vibrate—similar to a tap on the wrist—when there is an incoming call, text or notification.
Apple Watch can also monitor a user’s physical activity, letting him or her know if he or she had been sitting for too long. The workout app inside the watch includes different cardio exercises such as running, cycling, elliptical, rower, stair stepper and more.
The “glances” on the Apple Watch face will allow users to add the date, weather, appointments and other activities such as checking the heart rate.
“Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it. We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before,” Cook said during the announcement.
“Conceived, designed and developed as a singular product, Apple Watch merges hardware and software like never before. In Apple Watch, we’ve created three beautifully curated collections with a software architecture that together enable unparalleled personalization in a wearable device,” Jony Ive, senior vice president of Design, added.
The Gold MacBook
The new MacBook will ship on April 10. It will be available in an amazing gold color, in addition to silver and space gray.
It is to be noted that this new MacBook is 24 percent thinner than the 11-inch MacBook Air. It only weighs 2 pounds and is 13.1 mm thin. It also has a much thinner keyboard, which is 34 percent thinner than that of the 11-inch MacBook Air, and uses an Apple-designed butterfly mechanism 40 percent thinner than a traditional keyboard. Every key on the keyboard is individually backlit with its own single LED to deliver precisely calibrated, uniform brightness behind each keycap.
The first with an all-metal enclosure, the new MacBook has the thinnest display ever with its 12-inch Retina display. It will also have an all-day battery life.
The display has an aspect ratio of 16:10 and is just 0.88 mm thin. It has a larger aperture for each pixel and a resolution of 2304 by 1440.
“Apple has reinvented the notebook with the new MacBook, and at just two pounds and 13.1 mm, it’s the thinnest and lightest Mac ever. Every component of the MacBook reveals a new innovation. From its fanless design, ultra-thin Retina display and full-size keyboard that’s 34 percent thinner, to its all-new Force Touch trackpad, versatile USB-C port and breakthrough terraced battery design, the new MacBook is the future of the notebook,” Philip Schiller, Apple’s senior vice president of Worldwide Marketing, said in the announcement.
Apple Plus HBO Now
Apple will be the exclusive partner of HBO Now. The first month is free, but the service will cost $14.99 per month afterwards.
Price for Apple TV has been lowered from $99 to $69.
“HBO NOW is the next phase of innovation at HBO. With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription,” Richard Plepler, Chairman and CEO of HBO, said during the announcement.
“HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription. Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air—this is huge,” Eddy Cue, Apple’s senior vice president of Internet Software and Services, said.