Yahoo Inc Acquires another Startup; Buys LookFlow to Further Improve Flickr

Yahoo Inc Acquires another Startup; Buys LookFlow to Further Improve Flickr

Yahoo Inc Acquires LookFlow Yahoo Inc Acquires another Startup; Buys LookFlow to Further Improve FlickrJust when many thought Yahoo Inc has finally ceased on its acquisition spree, the Internet company has made another purchase. This time, it has bought an image recognition startup called LookFlow. Logically, the business was snapped so its features could be integrated into Yahoo’s photo-sharing social networking service Flickr.


As usual, Yahoo refused to make any comment about the deal. Thus, we may not expect to hear from it about the terms of the agreement and about many other details of the transaction. It even has not yet confirmed the report.

But the founders of LookFlow have already made the confirmation, although the information they shared was limited. Simon Osindero and Bobby Jaros, the co-founders of the Web-based startup, assured the site’s users and fans that it would return not in the same site but as part of Flickr’s future version.

Excited to join Yahoo

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The co-founders recalled that they established their company four years ago with the intention to offer and provide online users with a whole new method of exploring well-loved images. LookFlow combines ideal user experiences with the most recent advances specifically in machine learning.

LookFlow also seems excited and delighted to join Yahoo. In a statement, its founders said they are certain that LookFlow and Yahoo both share passion for user experiences and technology to help discover and disseminate images.

They are confident that the companies’ combined approaches would unite state-of-the-art technology and cutting-edge design of the interface. The result would be delivery of an online search revolution. The startup did not give any hint that it is in doubt over the potential of living within Yahoo’s Flickr.

Improving the site

Since May, Yahoo has been improving its photo-sharing Website. Aside from a revamped version of the site, it also launched an updated Android app for the site. The company plans to provide each Flickr user with greater free storage of about 1 terabytes. Just this fall, Yahoo has also updated its iOS app so it would feature new camera tools, auto-upload, auto-straightening functions, and filtering options.

Yahoo has also recently snapped image-recognition startup business IQ Engines. It is set to work with Flickr’s team in improving photo organization and search processes. IQ Engines have two APIs, SmartAlbum and Smart Camera, that have already been integrated into selected products from Old Navy, Best Buy, and Tesco.