Xiaomi has just announced that it will be hosting a “Mi Week” on Amazon.in starting Feb. 16 to 19. The Mi Week entitles consumers to discounted prices when buying Mi 4, Mi 4i and Redmi Note Prime. These will only apply if the consumer purchases the device from Amazon.in and Mi.com where it is exclusively available. Mi 4 and Mi 4i discounts are not offered on the latter.
Great discounts are also offered for those consumers who avail of the following Xiaomi devices on the said date, reports Tech Radar. The Mi 4 is reportedly being priced down from14,999 INR to 12,999 INR, while Mi 4i’s costs was slashed down from 11,999 INR to 9,999 INR and the Redmi Note Prime now comes at 7,999 INR which was originally 8,499 INR. Additionally, the e-platform is also selling the Redmi 2 Prime 4G at 6,999 INR.
According to DNA, the Chinese phone maker has also partnered with Standard Chartered on offering additional cash back of 1,000 INR for using the bank’s debit or credit cards. But buyers have to hurry as the cash back is also only available for a limited time. Amazon is also reportedly offering its consumers a chance to win a 10,000 INR gift card every hour so any one can be lucky this Mi Week.
The Mi week comes as the start of the Mobile World Congress when the influx of new smartphone devices are set to arrive. The recent slashing of prices might prove to be worth it, as the devices of Xiaomi can be a tough competition to some brands. Now that it is even more affordable, it can lead to more costumers buying its devices than that of the competition.
Meanwhile, IBT Times India says that currently, the Chinese tech giant considers India as its biggest market for smartphones next to China. Because of this, the tech company has been trying to boost it sales in the country ever since. This could be another reason why they are offering the limited Mi week deals to its India based consumers.
It could be recalled that although it had managed to ship more than 70 million units last year, the phone manufacturer has missed its 2015 mobile phone shipment target. Xiaomi noted an estimated annual sale of 80-100 million but the company’s semi-annual sales have dropped because of competition like Huawei and Lenovo.
On another note, aside from announcing the Mi week sales, the Chinese smartphone maker has confirmed that it will indeed have its Mi5 launch event on Feb. 24 in its home country. A media preview of the smartphone will be held at the same time at the MWC 2016 event in Barcelona.
The latest Xiaomi flagship is expected to be a tough competition to Samsung, LG and other smartphones that are expected to be released this year. It could make or break the record of Xiaomi along with the Mi week event that will happen this week.