Will ‘YouTube Red’ Beat Spotify, iHeartRadio And Pandora? Probably.

Will ‘YouTube Red’ Beat Spotify, iHeartRadio And Pandora? Probably.
Picture from YouTube Red / Official YouTube Blog
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What's This?

We already have Spotify that offers paid “premium” subscriptions so users get improved sound quality, ad-free music and download options for offline listening. Then we also have Pandora offering almost the same service to listeners. And then we have iHeartRadio with no paid tiers. With YouTube offering its viewers an already existing service, why would people choose YouTube Red over Spotify, iHeartRadio and Pandora?


YouTube is without a doubt one of the most popular video streaming sites, but it is not the preferred site for music listening. Why? Because before YouTube Red was introduced, it did not allow viewers to listen to audio without displaying the respective video on their screens. Still, YouTube has better chances of beating other music-dedicated sites. Here’s why:

Video is a plus point

Before YouTube Red, video acted as a hurdle between the listener and pure audio. With the paid subscription service, YouTube will allow you to play music in the background. YouTubers can now listen to music as well as watch videos whenever they want to. Neither music lovers nor video fanatics need to leave the platform for their respective choices. As YouTube Red brings exclusive content to the site, it will give artists a platform to release their music videos and reach out to their audience with monetary benefits. It looks like it is going to be a win-win situation for every party involved.

Wide variety of content

Compared to Spotify, Pandora and iHeartRadio, YouTube offers viewers a wide variety of content from music videos, movies, TV shows and new releases. Other sites do not have this benefit as their platforms are restricted to music streaming. Once you become comfortable with a platform, you rarely move to another platform, especially when it meets all your entertainment needs. Not just common people, but production houses, technology giants as well as major media houses are all on this video streaming site. While some enjoy its content, others use it to promote their work while making money from the views.

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As YouTube Red is still fresh, it is difficult to predict how many users will subscribe to this service, but at least at this stage, it looks like YouTube Red is here to stay.