WhatsApp’s paid service meant no annoying ads. Does the announcement of the WhatsApp free service signify that ads are coming back? WhatsApp’s founder has denied the rumors. He says that the service will still be ad-free.
While announcing the free service, WhatsApp on its blog wrote, “For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year. As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.”
Having said that, Jan Koum at the DLD conference has also confessed that the platform will now “try to monetise communication in different ways.” What are these ways?
In the same blog post about WhatsApp free service, the company has also mentioned that “Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from.” The decision to offer free service might be a response to how Facebook Messenger is free for lifetime. Even though the service is free, it is earning more than it would have by charging users.
WhatsApp wants us to believe that it will be making communication easier with businesses, and that there won’t be any ads promoting them. Sounds like Facebook Pages and Personal Messages? As most of the brands will run to leverage the opportunity, they will definitely start offering the platform a hefty sum of money to give them more importance over the others. Or companies may have a package of their own to begin using the WhatsApp free service.
Nothing has been confirmed yet. But as platforms like Facebook and Instagram finally changed into ad platforms, the chances of WhatsApp turning into the same cannot be denied.
Also Read: WhatsApp Is Now Free And On The Web
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