Stephen Curry, Chris Paul, Joakim Noah and Carmelo Anthony are lending their voices in a campaign to stop gun violence. The NBA stars take center stage in a public service announcement that debuts on Christmas (watch video above).
The ad begins with Curry talking about a recent shooting that involved a 3-year-old girl. “My daughter, Riley, is that age,” the reigning NBA MVP says.
The announcement is promoted by Everytown for Gun Safety, an organization that strives to prevent gun violence. “The gun should never be an option,” Anthony, the New York Knicks superstar, says in the spot that will make its debut during the NBA’s heavily-viewed holiday schedule that features marquee match-ups such as Cleveland Cavaliers vs Golden State Warriors, Los Angeles Lakers vs Los Angeles Clippers and San Antonio Spurs vs Houston Rockets.
Spike Lee, popular director and basketball fan, is a member of Gun Safety’s creative council and was largely responsible to get the league and its players involved in the campaign. “I think (Spike Lee) sensed and saw that our guys were feeling that same passion that he had and he reached out to Adam (Silver, the NBA commissioner) and said, ‘I want to do something about this and I think we should do it together,’ and we thought it was a good idea,” said Kathy Behrens, NBA’s president of player programs and social responsibility.
In the 32-second announcement, the NBA stars are joined by survivors of the menace – who are holding pictures of dear ones lost to the hazards of gun violence.
Jason Rzepka, Everytown’s director of cultural engagement, felt the ad would have a far-reaching impact. “We could not be more thrilled about this as a platform to be able to reach new audiences, to continue to focus the country’s attention on the fact that 88 Americans die as a result of gun violence each day,” said Rzepka.
Joakim Noah, the Chicago Bulls big man, is no stranger to taking up social causes. Noah is actively involved in the White House’s “My Brother’s Keeper program” and has won several accolades for charitable work.
The spot ends with Stephen Curry saying: “We can end gun violence.”