Was Amazon Prime Day A Bust?
Following Amazon’s Prime Day, Amazon has announced that the company “sold more units on Prime Day than the biggest Black Friday ever and had more new members try Prime worldwide than any single day in Amazon history.”
Amazon says that its Prime members ordered about 34.4 million items during the single-day shopping event. In fact, Prime members from the U.S., UK, Spain, Japan, Italy, Germany, France, Austria and Canada were ordering as much as 398 items per second. In addition, the event also saw “hundreds of thousands of Amazon devices” being ordered, making it “the largest device sales day ever worldwide.”
Amazon Prime VP Greg Greeley could not be happier with the recently held first-ever Prime Day. He said, “Thank you to the hundreds of thousands of new members who signed up on Prime Day, and our tens of millions of existing members for making our first ever Prime Day a huge success. Customers worldwide ordered an astonishing 398 items per second and saved millions on Prime Day deals. Worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014 – all in an event exclusively available to Prime members.”
According to Amazon, Prime members in the U.S. did a whole lot of shopping during Prime Day. For starters, “tens of thousands” of the Fire TV Sticks were sold in just one hour and Amazon says its the fastest-selling deal they have ever experienced when it comes to Amazon devices.
Moreover, the sales for the Fire tablet on Friday also exceeded sales for the said item during Black Friday last year. Amazon also saw thousands of orders for e-readers and Echos placed in just 15 minutes.
Meanwhile, it seems some items were more popular than others during Prime Day in the U.S. The most item sold is actually the Lord of the Rings: The Motion Picture Trilogy sets, which got 56,000 orders. Next to that, 47,000 televisions were also sold, reflecting a 1300% year-over-year growth. Meanwhile, 41,000 Bose Headphones were also successfully sold during the exclusive shopping event, compared to just 8 pieces during the previous Wednesday.
Furthermore, Prime Day also saw a huge demand for home items in the U.S. as it also managed to sell 28,000 Rubbermaid 42-Piece Easy Find Lid Food Storage Sets, 24,000 and Instant Pot 7-in-1 Programmable Pressure Cookers. Apparently, cleaning was also on majority of Prime members’ minds as Amazon managed to sell 14,000 iRobot Roomba 595 Pet Vacuum Cleaning Robots as well as 10,000 Meguiar’s X2020 Supreme Shine Microfiber Towels. Meanwhile, another item that got sold pretty well is the Fifty Shades of Grey Unrated Edition on Blu-ray. Amazon Prime members in the U.S. bought 12,000 of these.
As for international sales, the top selling item was the Lenovo FLEX 10 10.1-inch Multimode Touchscreen Notebook, the SSD Drive in Spain and the Logitech Keyboard in Italy. At the same time, Prime members in France took the opportunity to buy a lot of Monopoly Boardgame while Prime members in Germany and Austria bought a lot of Crocs Sandals. Meanwhile, Canada Prime members stocked up on Huggies Diapers while Japan members got a lot of Green Smoothie mix.
Amidst all this record of impressive sales, some Amazon members who have checked Prime Day could not help but express their disappointment. Some claimed they were not happy with the selection of items offered on sale during Prime Day.
Meanwhile, Greeley has also said, “Going into this, we weren’t sure whether Prime Day would be a one-time thing or if it would become an annual event. After yesterday’s results, we’ll definitely be doing this again.”
To which, one replied: