When it comes to virtual reality, no company is going to pass the opportunity to make the most out of this latest tech. If the opinion of a Wall Street analyst is to be believed, Apple is going to join the trend and will start working on VR as well as augmented reality products in the coming year.
Daniel Ives from FBR & Co. believes that augmented and virtual reality illustrate “natural next progression in consumer technology.” As reported by Apple Insider, he has told investors that Apple may aggressively pursue these latest technologies and will develop its own products by 2016. As we know, Apple has already acquired companies related to VR and is rumored to acquire more in 2016. The company has also been hiring AR and VR engineers with gaming backgrounds.
As reported by Apple Insider, “Apple also purchased German augmented reality firm Metaio in May of this year. And in 2013, Apple also purchased PrimeSense, which collaborated with Microsoft for the first-generation Kinect hardware for Xbox 360. Apple holds a variety of patents covering a wide gamut of augmented reality applications, including transparent displays, mobile mapping solutions and iPhone-powered virtual displays. One particularly interesting property details a smartphone that can identify physical objects in real time using computer vision.”
Ives’ opinion and predictions cannot be considered mere rumors. If we look at what Apple has been doing in 2015, all acquisitions and decisions look like steps towards VR/AR products. With Samsung’s Gear VR headset already impressing users, we cannot deny the fact that Apple will be following Samsung. For a change, Samsung will not be following or trying to beat Apple with a new product. It is going to be the other way around. The battle between these two brands will intensify in 2016.