UFC Sold For $4 Billion? Dana White Out of the Picture?

UFC Sold For $4 Billion? Dana White Out of the Picture?
Prudential Center gremito per l’UFC 111 Antonio Fucito / Flickr CC BY-SA 2.0

Following the success of UFC 200, Ultimate Fighting Championship has reportedly signed the paperwork that will complete the much talked about sale of the company.


Word of the UFC’s impending sale hit the news back in May. According to KLAS-TV, the necessary documents were already signed and new owners will be taking over soon. The deal was reportedly worth $4 billion.

The deal was reportedly signed as early as Saturday by an ownership group made up of William Morris Endeavor, International Management Group, KKR and private equity group MSD.

Lorenzo Fertita Stepping Down, Dana White Staying On

Though the deal has yet to be officially announced, UFC CEO Lorenzo Fertita is expected to step down but will remain as a minority owner together with his brother, Frank per MMA Fighting. Dana White will stay on as UFC president and will also have a minority stake.

The new reports follow up previously reported UFC sale reports spreading. That included the UFC’s alleged sale to WME-IMG, per FloCombat, which White denied. After issuing a memorandum to douse the rumor, White even threatened legal action to the reporters.

Hefty Price Tag

The reported $4 billion price tag stands to be the largest franchise sale in sports history. Lorenzo and Frank Fertita purchased the UFC back in 2001 for just $2 million. The UFC has flourished through the years through stars like Ronda Rousey and Conor McGregor, and continues to do so.

With the changes at the helm, it will be interesting what lies ahead for the UFC and its fans. With White still around, expectations are the company can still render the same level of fights it has been offering to date.

UFC 202 is the next big event to look forward to. McGregor will headline the event following his controversial pullout from UFC 200. Rousey’s future is still questionable despite word from the UFC that she is due to return later this year.

Also Read: Daniel Cormier To Defend Title Against Glover Teixeira or Anthony Johnson?

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