Twitter Won Rights Over Facebook To Live Stream NFL Thursday Night Games
Twitter won the rights to live stream the NFL games over Facebook in a dispute between the sports league and the social networking site. Amidst dwindling growth, the social messaging platform took the initiative to broaden its appeal with the mainstream audience.Advertisement
NFL Commissioner Roger Goodnell took to Twitter to announce the deal. He wrote, “Twitter is where live events unfold and is the right partner for the NFL.” There will be live streams of 10 of the next season’s 16 NFL Thursday night games along with pre-and post-game broadcast and behind-the-scenes Periscope. Viewers van watch the live video through Twitter’s own Periscope app.
Sources cite the reason why NFL felt Twitter could be a more promising platform than Facebook, which has poor monetization model and undervalues content rights. Despite having a large audience base, its ability to earn revenue from live streaming is still evolving, whereas Twitter’s services are ready for prime time, reported CNBC.
According to tech blog re/Code Twitter won the bidding against Amazon and Verizon by paying $10 million for the 10 games, while the latter e-commerce sites bids exceeded $15 million. Twitter also agreed to broadcast TV networks’ ads and sell its own ads reserved for local affiliates.
“There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of platforms this season,” said Goodell.
For those who want to watch Twitter’s live stream for free do not need to sign in. NFL announced this on Twitter, thus making the platform easily accessible by agog NFL fans. According to Forbes, Twitter’s CFO Anthony Noto who served as NFL’s CFO between 2008 and 2010 helped the social networking site to win the bid. Stay tune to Twitter’s live stream from tonight to watch the NFL series.
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