Ticketmaster, Eventbrite To Sell Tickets Via Facebook
Facebook has, without any doubt, become a one stop solution for brands, for all their marketing needs. As audience from all the age groups can be found on the social networking site, it has become easier to reach out to whoever the brand is looking for. On other platforms, there are high chances of losing money without reaching the right audience. Ticketmaster has decided to hence use Facebook to its fullest marketing potential.Advertisement
When it comes to sending the message across to the target audience and monitoring whether your audience is responding to your ad, Facebook is the only platform. Why just advertise then? Why not sell as well? Ticketmaster is planning to do the same. The ticket distribution company will reportedly sell tickets via the social networking site.
According to Buzzfeed, “Ticketmaster will start selling event tickets directly on Facebook by the end of April, joining the growing number of companies placing core parts of their businesses inside the social giant’s walls.” The site also reported that “online commerce outfits and web publishers, are willing to go direct-through-Facebook since they see their customers spending less time on websites and more within a handful of mobile apps, with Facebook often the top destination.” This is a fact and cannot be denied. We are so addicted to the site that even when in meetings, people surf the social media website just to check for updates or merely out of boredom. It is, therefore, wise to take e-commerce to Facebook or Twitter.
Buzzfeed has also reported that Eventbrite might be the other company to sell tickets via Facebook. Confirming the news to the publication, Laurent Sellier, VP of Product, Eventbrite said, “We are committed to innovation that helps event organizer sell more tickets. Enabling a seamless purchase experience for consumers in places like Facebook where they are spending significant time is an important step in this mission.” I think at this point, it is safe to say that Facebook is the next online shopping destination.
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