Target Website Experiences Downtime Due To Cyber Monday Traffic

Target Website Experiences Downtime Due To Cyber Monday Traffic
Target / Target Website

Due to heavy Cyber Monday website traffic, Target had experienced some downtime on its website as shoppers tried to score their favorite deals from the retailer during the holiday shopping season.


According to a report from Reuters, shoppers on encountered an error message when trying to access the website. It said, “So sorry, but high traffic’s causing delays. If you wouldn’t mind holding, we’ll refresh automatically & get things going ASAP.” According to Catchpoint Systems, a website performance monitor company, the Target website started experiencing downtime at 10:00 a.m. ET on Monday.

Meanwhile, when the website went back up, there was still reported challenges in doing some Cyber Monday shopping. For some shoppers trying to add some items to their shopping cart, they were greeted with the message, “There’s a line for this item. So sorry for the delay.”

Despite the downtime, Target seems to be doing well during the holiday shopping season. The retailer reported it experienced “record setting” sales performance in-store and online.

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Chairman of the Board and Chief Executive Officer of Target, Brian Cornell, has said that the Target managed to get a good head start, thanks to the launch of Adele’s new album that he is describing as “record-breaking.” Moreover, the said launch was also backed up by Target’s “10 Days of Deals” promotion. Aside from going to various Target stores, there were a great number of shoppers who had also gone at Target’s online store to do some serious shopping. As for Cornell himself, he was around to greet holiday shoppers at the Jersey City Target outlet in New Jersey during Thanksgiving.

Meanwhile, shopping continues at Target in-store and online with a 25-percent off on all beauty items on December 1 (Tuesday).