Target Gets Fitbit For Employees
You know a company is very much into fitness when it starts to give its own employees their own activity trackers. That is exactly what Target Corporation plans to do with the help of one of its newest partners, Fitbit, Inc. And in fact, Target will soon offer Fitbit’s activity trackers to all of its 335,000 employees.
Bloomberg Business reports that the new partnership also makes Target one of Fitbit’s largest corporate clients. To date, Fitbit has worked with Adobe, Pego, Diageo, Boston College, McKesson and NetApp as well as 50 Fortune 500 companies. Moreover, Fitbit’s Co-Founder Chief Executive Officer James Park also says corporate services is actually one of the company’s “fastest-growing parts for the business.” Part of this corporate service is to actually provide employers with a dashboard that allows them to see their employee’s activity data, allowing them to track individual, team and company wide fitness progress. It also makes it easier to organize fitness activities.
The activity trackers Target will be giving to its employees for free is anything but cheap. Fitbit’s Zip activity tracker actually retails for $59.95. Meanwhile, Target employees can also opt to get more expensive models. Jodee Kozlak, Target’s head of human resources, has said that the company will be subsidizing the cost if employees choose to do so. Moreover, the two companies are also partnering up for the Target Activity Challenge from October 15 to November 15.
According to Park, Fitbit’s second quarter revenue this year was the highest the company has ever seen since it started eight years ago. And this achievement is due to Fitbit’s success in the corporate wellness market with an expanded partnership with Tory Burch as well as new corporate agreements with Geico, Sutter Health, Transunion, Quicken Loans.
Fitbit’s international revenue grew by 250%. This mean’s the company is on track to achieve a revenue between $1.6 billion to $1.7 billion for 2015.