Surface Pro News: Microsoft Joins Hands With Rivals Dell And HP To Boost ‘Surface Pro 3’ Sale

Surface Pro News: Microsoft Joins Hands With Rivals Dell And HP To Boost ‘Surface Pro 3’ Sale
Microsoft logo TechStage / Flickr CC BY 2.0
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What's This?

Dell and HP will now sell Microsoft’s Windows tablet “Surface Pro 3” to enterprise customers via their respective online stores.

Microsoft has finally decided to join hands with rivals Dell and HP to boost the sale of its year-old tablet – Surface Pro 3. Companies like Lenovo have been trying to beat this tablet by introducing its improved version IdeaPad MIIX 700. And now Apple may join the race by announcing iPad Pro in its September 9 event. If Microsoft wants to stay in the race or sell the device before better versions hit the market, it has no other option than to team up with every company to sell Surface Pro 3.


Understanding the scenario, Microsoft has teamed up with Dell and HP and will now sell its Windows tablet on these brands’ online stores. Dell will also offer accessories used for Surface Pro 3 on its store. Surface Pro 3 will go online on Dell’s store from October. HP has not yet announced the date its store will start selling Surface Pro 3.

What’s behind the partnership?

By teaming up, Microsoft is looking to reach out to enterprise customers and increase its customer base. Dell and HP look forward to sell their services to Microsoft customers. Companies that buy this Windows tablet from Dell will also be offered services like 4 years of hardware warranty, ProSupport with accidental damage service, etc. Similarly, HP will offer a set of care packs that will help companies deploy, configure, and plan as well as manage a Surface Pro 3 roll-out.

In short, this partnership looks like a win-win situation for every brand involved.

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