Style Code Live: Amazon Debuts Live Show On Fashion & Beauty Tips
Get tips from style experts live while you shop at Amazon.Advertisement
That’s the premise of “Style Code Live,” Amazon’s new TV show, which will stream on amazon.com/stylecodelive from Monday to Friday (9 p.m. ET/6 p.m. PT) starting today.
According to Variety, “Style Code Live” features hosts Frankie Grande, Lyndsey Rodrigues and Rachel Smith. They will offer fashion and beauty tips for viewers, who can browse through a gallery of goods — known as the Style Carousel — located just below the video player.
Viewers can interact with the hosts through the live chat, where they can ask questions and post comments. Additionally, TechCrunch reports that the show will have Style Code Love Bags, which viewers can click to “applaud” products and segments. When the bags reach their click limit, they will burst out confetti.
The premiere episode will feature WeWoreWhat founder Danielle Bernstein, who will dish out her Spring 2016 must-haves. Future episodes will include pop artist Meghan Trainor, actress Keri Russell and YouTube sensation Tati Westbrook.
Back in February, Amazon launched Season 3 of “The Fashion Fund,” a reality series on top fashion designers who aim to win a $400,000 grand prize. Produced by Conde Nast Entertainment, the series will have 10 episodes and is available for free to any Amazon viewer willing to sit through minutes of commercials, as reported by Re/code.
Currently, Amazon is investing billions into its Prime Videos, which will feature ad-free original shows. It’s debatable whether the move marks the retail giant’s venture into the media business, or simply a vehicle for the company to advertise clothes.
Although Amazon has engaged in the fashion industry for years, it wasn’t until recently that they began to tap one high-end clothing brand after another, according to The New York Times. Analysts noted that the retail giant’s leverage over prices can be a “huge threat” for brands.