Study shows 73% teens still use Facebook
A few days ago, some media report jangled Facebook to the core. That was mainly because the reports were backed up by thorough research and study and suggested than in a time span of 4 years, 70% of the teens have left Facebook. They left mainly because of the diverse options available online in the form of Twitter, Tumblr, Instagram, Wine, Snapchat and the list goes on and goes. Teens don’t find it interesting anymore to engross themselves in the ‘liking’ of the comments and the useless debates in the ‘comments’. Facebook tackled that report by another report that was issued as a response and gave a reply that there is not any decline in the Facebook usage. To make things more interesting at the Facebook’s birthday, a recent report issued by Pew research center has been released which suggests that Facebook is still popular.
Pew research center carried out a research on the sample population of 1,800 adults aging from 18 years and on. The teens are using Facebook on daily basis. Women mostly used Facebook for sharing and seeing videos and photos whereas men mostly logged in their Facebook accounts for interacting with friends, chatting and games. 57% of all adults and 73% of those ages 12 to 17 in the United States use Facebook. The research also showed that there were only 51% users in 201 who opened Facebook daily and this percentage has now touched 64, which clearly depicts and elevation of the usage of Facebook.
Pew research showed that there is a very less “fear of missing out” (FOMO) factor in the Facebook users, unlike the users of Tumblr and Twitter, this might be mainly because of the interface difference. The research says that only 5% feels the fear of missing out the important things on Facebook whereas 84% said they aren’t bothered by it at all.
36% of users are sick of the over sharing of the information of the users of Facebook according to the Pew research. The posting information or pictures about them without permission teases around 36% users. 24% users don’t feel comfortable with Facebook because of the constant pressure to share information about them.
Pew research also depicted one interesting thing: 24% of the users are those who don’t use Facebook but live with someone who uses Facebook, for example parents living with kids. Pew research might be good news for Mark Zuckerberg and company, but Facebook must revamp their overall interface and content strategy to gain the market tilt in their favor according to the experts.